Monday, October 5, 2015

Helping you promote your ACE

Your ACE is an investment. You paid an application fee. You bought study books. You took time away from your business and family to study for your exam.

You earned this.

But how do you communicate this to your customer?  How can you sum up simply what it means to be an Associate Certified Entomologist (or ACE-International)?  We've written before on this blog about the reasons to choose an ACE (or BCE), ways that you can promote your certification, and how earning your ACE can even sometimes help you to get a better rate on your business insurance.

It is the customer you really need to convince though. The restaurant owner who is putting your bid up against other bids. Or the homeowner who has a pest problem and needs to find someone they can trust. And it can be nearly impossible to keep up with the places you "NEED" to be ably represented, including Angie's List, Craigslist, the yellow pages, newspaper ads, radio, TV, LinkedIn, Twitter, Facebook, Instagram, Pinterest, YouTube, Yelp ... the list is seemingly endless.

Managing your reputation starts with your ACE. It can be a huge asset when you are competing with other businesses for accounts. Less than 1% of PMPs nationwide (and significantly fewer globally) have earned their ACE. Be proud of what you've done and let your customers know what it means to be ACE certified.

Stop by our booth (#717) at PestWorld 2015 in Nashville and pick up a few free copies of our new brochure, "Why Hire an ACE". These flyers are designed as a tool that you can give to a client to explain why they should hire you. We even left space on the back for you to add your own marketing message.